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Choctaw Nation of Oklahoma Small Business Development Services

Pricing Strategy: How To Find The Ideal Price For A Product

On Demand
Until Sep 30
Online
Topic: Marketing and Sales

Setting the right prices for your products is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). Similarly, when a product has a high price, a retailer may see fewer sales and “price out” more budget-conscious customers, losing market positioning.

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