Is LinkedIn an Effective Marketing Tool for Small Businesses?

LinkedIn is the world's largest professional networking platform and marketing on LinkedIn can generate more leads than some of the top social media platforms, especially for for B2B marketers.

If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. In this webinar, SCORE's expert presenter will explain how you can use LinkedIn as an effective marketing tool to grow your business.

What you'll learn:

• Why LinkedIn can be an effective marketing tool
• What you should have on your LinkedIn profile
• How and why to create your company page
• Finding LinkedIn groups and making connections
• LinkedIn posts, engagement and the unique LinkedIn algorithm