Unlocking Visibility: Know Your Customer, Grown Your Brand

This is a collaborated event between OKSBDC and our professional partners at Google. This training focuses on helping businesses differentiate themselves from their competitors by becoming an expert on their customers. By adopting a customer-centric approach, businesses can gain valuable visibility in their industry and become a trusted authority. The training covers topics such as market research, customer profiling, and communication strategies to ensure businesses understand their customers' needs and effectively communicate their message.

In this session, you’ll learn:

• The most effective and accurate ways to compile your target persona
• What market research you need to conduct and know the answers to
• Effective communication to increase customer loyalty and reviews

Attendees will receive a copy of the presentation and have the opportunity to get their questions answered by a Google professional. Speaker(s): Maria Elena Duron Google Expert Trainer